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Wholesale Fireplaces of Idaho: We are a small locally owned family company and since our opening in 2010, we have strived to be the most accommodating and knowledgeable hearth store in the Treasure Valley. We pride ourselves on excellent quality from sales to service and everything in between. From wood to gas fireplaces, we thrive on turning customers’ houses, into a home. From the simplest installs, to custom projects, we love them all. So come on in, say hello, and buy where the builders buy. You’ll be glad you did!
CEO/Owner
2010 – Present
Sheldon started in the hearth industry in 1981 and has worked for and ran a handful of local fireplaces companies in the valley. He started as an installer and worked his way up the ranks and into management. In 2010, he wanted to be his own boss and thus Wholesale Fireplaces of Idaho was born. With nearly 40 years of experience, you will be hard-pressed to find someone with as much knowledge and expertise as him.
Sheldon saw that the valley was lacking in licensed installers and decided that family-owned was the way to go and recruited his son, Josh into the fireplace family. Sheldon has since worked to make his employees one big family that is now Idaho’s #1 fireplace store in the Boise area.
Sales Associate
2018 – Present
After he joined the WFOI family in 2018, Greg became one of our top sales associates due to his pride in customer service and his willingness to learn and grow in the hearth industry. Greg’s greatest attribute is his ability to connect to and understand customers’ needs and wants to make their home the perfect warm and relaxing abode.
During Greg’s off-time he loves to spend time with his wife and 3 kids in the outdoors or playing softball and golf on the weekends. Greg is always looking forward to helping the next customer, so when you come in, remember that he goes by Greg or Moose.
Sales Manager
2017 – Present
When joining the WFOI family in 2017, Bill’s motivation drove him to get promoted to Sales Manager by the summer of 2018. His background in management and customer service has been instrumental while overseeing all our employees. His most valued assets are his patience and his detail-ordinated memory from start to finish on every project.
Bill served in the United States Marine Corps from 2010-2017. During his years in the USMC, Bill reached the rank of sergeant. While serving as a tank commander and supervising many marines, Bill learned great leadership and responsibility skills. Bill’s most-prized accomplishments are his daughter and his rescue dog Gunner, a Belgian Malinois. He enjoys spending time outdoors with his girlfriend Joann and his closest friends and family. Bill looks forward to bringing a little warmth into your home.
Office Manager
2015 – Present
Amber joined our family in the Summer of 2015. You may not always see her when you come to visit, but you have probably talked to her on the phone a handful of times.
She handles a myriad of tasks from answering the phones, processing important paperwork, and handling all permit requests (just to name a few). She is truly the glue that holds our ship together!
In her spare time, Amber enjoys spending time with her 2 Aussie Cattle dogs, reading, and traveling to anywhere that has a place to get a good cup of coffee, a nice view, and great local food culture to explore.
Amber is always capable and willing to go above and beyond to ensure that the customers we work with and the employees that have become family have everything they need to succeed. Do not be surprised at all if she tries to run away with your dog though… She is a dog lover